Rethinking Member Experience Strategies in Uncertain Times

70% of Credit Union Members say that MemberPass addresses a security concern when identifying themselves

Exceptional member service means that your credit union goes above and beyond what the member expects, you take that extra step to make them feel that you understand what they are going through and you want to provide them the best experience the have ever had.

In order to create exceptional member service, your credit union needs to deliver on four components: convenience, ease of use, personalization and security. New MemberPass research, conducted by the Filene Research Institute, supports a new fifth component—safety.

Webinar: Rethinking Member Experience Strategies in Uncertain Times
When: Wednesday, October 14, 2020, 3:00-4:00 Eastern

Join Julie Esser, SVP Marketing/Communications, and Elry Armaza, Filene Research Institute as they reveal the findings from a recent MemberPass Consumer Desirability Study.

This nationally representative study addresses the following questions.

• What is the market sentiment and desirability for MemberPass?
• Which attributes resonate, or not, with consumers (e.g., appeal & likeability, relevancy, trustworthiness & believability, usability, most & least like attributes)?
• What is the most effective way to communicate MemberPass to different audiences?